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Apr 20, 2024
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CMST 4160 - Persuasive Communication
Credits: 3
Lecture Hours: 3
Laboratory Hours: 0
Exploration of persuasion, compliance gaining, and social influence in communication. Using social scientific and rhetorical methods, students will explore persuasive messaging from the perspectives of message producers and message consumers. Offered SP.
Prerequisite(s): CMST 1061 , CMST 2010 , CMST 2060 , CMST 2063 , or permission of the instructor.
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