Nov 22, 2024  
2020-2021 LSUA Catalog 
    
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2020-2021 LSUA Catalog [ARCHIVED CATALOG]

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PHSL 4201 - Pharmaceutical Product Management

Credits: 3
Lecture Hours: 3
Laboratory Hours: 0
This course is designed to introduce the student to the management of both new market drug entries and established pharmaceutical product brands. The course covers such topics as market research, sales strategy, pricing considerations, sales force marketing and advertising. Offered as needed.

Prerequisite(s): a grade of “C” or higher in BIOL 1161 , BIOL 1162 , HESC 1400 , HESC 1115 , HESC 1202 , MGMT 3200 , and MKTG 3401 ; a grade of “C” or higher or enrollment in MKTG 4423 .


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