Nov 22, 2024  
2020-2021 LSUA Catalog 
    
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2020-2021 LSUA Catalog [ARCHIVED CATALOG]

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PHSL 4301 - Pharmaceutical Sales I

Credits: 3
Lecture Hours: 2
Laboratory Hours: 2
This course is designed to introduce the student to the basics of marketing pharmaceutical drug products. The student is introduced to marketing aids and strategies of the pharmaceutical industry and will learn the task of specific product detailing. Offered as needed.

Prerequisite(s): a grade of “C” or higher in BIOL 1161 , BIOL 1162 , HESC 1400 , HESC 1115 , HESC 1202 , MGMT 3200 , and MKTG 3401 ; a grade of “C” or higher or enrollment in MKTG 4423 .


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