MKTG 3430 - Advertising

Credits: 3
Lecture Hours: 3
Laboratory Hours: 0
Fundamentals of advertising theory and practice; social and economic role of advertising; functions of advertising in marketing and communication. Offered as needed.

Prerequisite(s): MKTG 3401 and MKTG 3411, or current enrollment in MKTG 3411, or permission of instructor.