Jun 20, 2024  
2019-2020 LSUA Catalog 
    
2019-2020 LSUA Catalog [ARCHIVED CATALOG]

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MKTG 3430 - Advertising


Credits: 3
Lecture Hours: 3
Laboratory Hours: 0
Fundamentals of advertising theory and practice; social and economic role of advertising; functions of advertising in marketing and communication. Offered as needed.

Prerequisite(s): MKTG 3401  or permission of instructor.



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